“THAT EVERY PERSON WHO SEES A FLOWER GOES IN SEARCH OF SOMETHING”
TOHUGAROSE is a Floral Design Studio rooted in Romance, specialising in Events, Installations, and Weddings.
Founded by Irene Arraez, the studio is based between London and Spain—her homeland and the heart of her inspiration.
Clients include The Stratford Hotel, Jo Malone, Protein Studios.
Hola! 🌹
I am Irene, nice to meet you!
My journey began long before I ever touched a flower. It began with my great-grandmother Demetria—the first florist in Cuenca, the medieval Spanish city of hanging houses. I grew up with her story in my bones, and in many ways, this studio is a love letter to her legacy.
Before TOHUGAROSE, I worked in fashion photography, digital marketing, and hospitality—worlds where beauty and emotion are everything. But I always knew I would come back to flowers. They speak the language I care most about: Beauty, Family, Sensuality, Poetry, and Contemplation.
For me, life is a table—filled with Food and Flowers, surrounded by loved ones, stories flowing like wine.
It is at this table where I hope my creations inspire Beauty, Romance, and a moment of Contemplation in every bloom.
